How to Create a Resume for Real Estate Brokers Moving to a National Brand

Ready to join REMAX or Century 21? Start with a resume that proves you belong

Hook: If you’re a local broker or team leader making the move from an independent office to a national franchisor like REMAX or Century 21, your biggest blocker isn’t your license — it’s your resume and LinkedIn profile. Franchisors hire on trust, measurable performance, and leadership ability. If your application doesn’t make those clear in the first 10 seconds, you’ll be filtered out.

Why this matters in 2026: market signals and franchise growth

Late 2025 and early 2026 accelerated consolidation and brand conversions across North America. High-profile moves — like the conversion of two large Toronto Royal LePage firms to REMAX (adding roughly 1,200 agents and 17 offices) and senior leadership shifts inside Century 21 — show franchisors are focused on scale, tech adoption, and leadership continuity. These developments mean head office recruiters are prioritizing candidates who can demonstrate measurable results, team-building track records, and fast adoption of technology and CRM systems.

“Franchise decisions are increasingly data-driven — brand, tech fit, and team leadership matter as much as sales.”

What franchisors look for on a broker resume in 2026

• Measurable production metrics: transactions/year, Gross Commission Income (GCI), listings taken/sold, average days on market, price range specialties.
• Team leadership & recruitment: number of agents recruited, retention rates, training programs launched, P&L responsibility.
• Tech & process adoption: CRM used, lead conversion rates, digital marketing ROI, transaction management platforms.
• Brand alignment & compliance: experience with franchisor systems, compliance training, mentorship roles.
• Local market expertise: market share, neighborhood specializations, notable listings/closings.

Resume fundamentals: format, keywords, and ATS tips

Before you write any bullets, make your resume scan-friendly for both humans and applicant tracking systems (ATS).

1. File format: Save as PDF for human review and a simple .docx for ATS uploads when requested.
2. Simple header: Include first/last name, state/city, phone, email, and LinkedIn URL. Avoid embedding contact info in the header/footer — ATS can miss it.
3. Use an ATS-friendly layout: single column, standard fonts (Arial, Calibri), and clear section headings (Professional Summary, Experience, Achievements).
4. Keywords: include franchisor names, role keywords (Broker, Team Leader, Sales Manager), tech (Follow Up Boss, kvCORE, Dotloop), and measurable metrics (GCI, units sold, listings).
5. Avoid graphics and photos: Headshots, logos, and infographics break ATS parsing.
6. Page length: 1–2 pages for individual brokers, 2–3 pages for team leaders with P&L and recruiting history.

Professional summary templates (use as-is or customize)

Your Professional Summary is the 30-second elevator pitch. Use numbers, leadership, and a clear value proposition.

Template A — High-producing solo broker

Sample:

Top-producing Real Estate Broker with 8+ years of residential sales in [City/Region]. Consistent track record: 120+ units sold and $18M+ closed volume in 2024–2025. Expert in seller-side marketing, digital lead-gen (Facebook/Google ads), and conversion optimization — average days on market 18% faster than local MLS. Seeking to join a national franchise to scale lead pipelines and bring local market dominance to REMAX/Century 21 teams.

Template B — Team leader / recruiting-focused

Sample:

Broker / Team Leader overseeing a 14-agent team with consolidated $6.4M annual GCI and a 72% agent retention rate. Designed a 12-week onboarding and mentorship program that increased new-agent production by 48% in year one. Experience recruiting top performers and integrating CRM workflows (kvCORE, Salesforce). Ready to lead growth and training initiatives for a franchisor-scale office.

Targeted experience bullets: measurable and action-first

Replace vague bullets with action-result metrics. Use this formula: Action + Metric + Outcome + Tool (if relevant).

• Instead of: “Managed listings and closed sales.”
• Use: “Closed 86 residential transactions in 2025 (up 22% YoY), generating $2.3M in commissions; average sales price $415K.”

More examples:

• “Grew team from 4 to 11 agents in 18 months; increased team revenue from $1.1M to $3.9M annually while keeping attrition below 15%.”
• “Implemented targeted Facebook/Google ad campaigns with a CPL of $28, converting to a 7% buyer/seller appointment rate.”
• “Reduced transaction timeline by 26% by standardizing dotloop templates and vendor SLAs, improving referral NPS by 18 points.”
• “Recruited and trained 7 agents who averaged $120K GCI in year one via a structured mentorship and KPI dashboard.”

Two resume examples tailored for franchisors

Example 1 — Solo Broker targeting REMAX

(Use a clean 1–2 page layout)

[Name] | City, State | (555) 555-5555 | name@email.com | linkedin.com/in/name

Professional Summary
Top-producing residential broker with 9 years in [City]. Closed 140+ transactions 2023–25 ($30M+ volume). Skilled in digital acquisition, luxury listing presentations, and cross-border referrals. Seeking to align with REMAX’s global network to scale referral growth and leverage franchise marketing.

Core Competencies
GCI growth • Team leadership • Listing strategy • Digital lead gen • CRM: kvCORE, Follow Up Boss • Compliance & disclosures

Selected Achievements
• 2025: 62 closed listings; $12.4M in closed volume (35% YoY growth)
• Increased referral revenue by 45% after launching a quarterly client-post-transaction nurture program
• Negotiated 98% of offers within 3 days of listing; average DOM 12 days

Experience
Lead Broker, XYZ Realty — City, State 2018–Present
• Closed 140+ transactions; managed end-to-end listings and buyer representations
• Built and executed digital campaigns producing 430 qualified leads in 12 months
• Maintained 5-star review average and referral rate of 36%

Licenses & Certifications
State Broker License | Certified Negotiation Expert (CNE) | MLS Systems

Example 2 — Team Leader targeting Century 21 (team conversion / franchise fit)

[Name] | City, State | (555) 555-5555 | name@email.com | linkedin.com/in/name

Professional Summary
Broker and Team Leader with 12 years' experience building high-performance teams. Led a 16-agent team producing $8.9M in annual GCI with net team profit margin of 34%. Architect of a 90-day onboarding and KPI cadence now used agency-wide. Looking to transition to Century 21 to scale recruitment and training programs across new offices.

Core Competencies
Team growth • Recruiting • P&L management • Training curriculum • CRM integration • Agent retention

Selected Achievements
• Scaled team from 6 to 16 in 24 months; average agent production increased 42%
• Introduced weekly KPI dashboards leading to 28% faster deal cycles
• Created a coaching program that improved new-agent production by 54% year one

Experience
Team Leader, ABC Realty — City, State 2016–Present
• Oversaw recruiting, onboarding, and performance reviews for 16 licensed agents
• Managed annual recruiting budget of $45K and produced 2x ROI through referral and paid channels

Education & Licenses
State Broker License | Real Estate Leadership Certificate

LinkedIn makeover: headline, About, and experience snippets

LinkedIn is the first place franchisors will check. Update it to mirror your resume but use a more conversational tone and proof points.

Headline templates (160 characters max)

• “Broker & Team Leader | 140+ Transactions | $30M Closed | Team-building for franchise growth”
• “Team Principal — 16 agents | $8.9M GCI | Agent Recruiting & Onboarding | Seeking franchise leadership roles”

About / Summary templates

Use first person and open with your top metric.

I’m a broker & team leader with 12 years in [City/Region]. My teams have closed $28M+ and I’ve scaled teams from 4 to 16 agents while improving new-agent production by 54% in year one. I specialize in franchise transitions, recruiting, and building KPI-driven systems using kvCORE and dotloop. Interested in leadership roles with national franchisors to replicate scalable onboarding and retention programs.

Experience bullets for LinkedIn (short, scannable)

• Closed 86 transactions in 2025; $3.1M in commissions generated.
• Built a 12-week onboarding program that reduced time-to-first-close by 38%.
• Led conversion-ready playbooks used in vendor selection and MLS integrations.

Featured section: what to add

• High-performing listing presentations (PDF)
• Short case study: team growth dashboard or sample P&L
• Client testimonials or short video (30–60s) summarizing leadership accomplishments

How to show franchise fit: the little things that matter

National franchisors care about brand fit and systems alignment. Show them you can plug in fast.

• Include a short line: “Experience managing company-branded marketing & compliance programs — ready to adopt franchisor marketing platforms. ”
• Show vendor integrations (e.g., transaction management, eSignature, CRM).
• List training programs you’ve run; if you have recorded sessions, add links on LinkedIn’s Featured section.
• Show evidence of referrals and cross-market transactions.

ATS & recruiter search optimization

1. Mirror language on the job posting. If the role asks for “Team Leader — Franchise Office,” include that exact string in your experience or summary.
2. Use both acronyms and spelled-out forms: “GCI (Gross Commission Income), kvCORE (CRM).”
3. Add a “Selected Achievements” section near the top — ATS and human reviewers will see immediate value.
4. Tag technologies, certifications, and state licenses with standard names so internal search picks them up.
5. Run an ATS check (upload to a resume scanner) and use keyword mapping to match recruiter queries.

Advanced 2026 strategies: AI, video, and data storytelling

Use the tools franchisors expect you to know.

• AI-assisted resume variants: Create 2–3 targeted resumes using AI to tailor language for REMAX vs Century 21 roles — keep the core metrics the same but alter keywords and emphasis (global referrals vs. team training).
• Short video intro: A 30–60 second video (hosted on LinkedIn or a private portfolio link) summarizing your leadership and recent metrics improves response rates. Keep it professional and include a call to action.
• Data dashboards: A one-page KPI dashboard (PDF) showing units, GCI, conversion rates, and average DOM demonstrates analytical leadership — see analytics and architecture notes like ClickHouse best practices for building compact KPI reports.

Portfolio & interview preparation — what to bring

When you reach the phone screen or hiring manager stage, bring a concise packet:

• Selected Achievements one-pager (metrics + brief context)
• Team P&L summary (if applicable) showing revenue, splits, and net margin
• Recruiting & onboarding playbook summary (3–5 pages)
• Two client testimonials and one agent testimonial

Case study: a rapid conversion story

In late 2025 a family-led brokerage in Toronto converted to REMAX and brought 1,200 agents and 17 offices into the brand. Why did recruiters choose them? Leadership continuity, clear production numbers, and demonstrated tech adoption. Agents who had resume and LinkedIn materials that highlighted team metrics, recruitment success, and CRM usage were prioritized for leadership roles at the franchisor-level.

This shows the pattern: franchisors pick teams and leaders who present clean, measurable narratives — not long bios.

Common pitfalls and how to avoid them

• Vague language: Replace “handled sales” with exact counts and dollar figures.
• Overlong resumes: Don’t bury your top metrics. Put a ‘Selected Achievements’ summary near the top.
• No tech proof: If you use a CRM, show conversion improvements tied to it.
• Mismatched keywords: If the role lists “franchise operations” or “team development,” include those phrases — use modern algorithm-aware phrasing for LinkedIn and job boards.

Actionable 30-day plan to update your resume and LinkedIn

1. Day 1–3: Gather metrics — transactions, GCI, listings, average sale price, DOM, team size, retention.
2. Day 4–7: Draft two resume variants (REMAX-focused and Century 21-focused). Use targeted keywords and a Selected Achievements section.
3. Day 8–14: Update LinkedIn headline, About, and Experience. Add Featured items: listing presentation, KPI dashboard, one testimonial.
4. Day 15–21: Create a 30–60s video intro and a one-page KPI dashboard PDF (see analytics notes such as ClickHouse for scraped data to design compact dashboards).
5. Day 22–30: Run an ATS check (upload to a resume scanner) and request 2–3 peer reviews from franchise-experienced colleagues.

Quick bullet checklist before you submit

• Resume includes top 3 metrics in the Professional Summary.
• Selected Achievements section with numbers and outcomes.
• Keywords aligned with the posting and franchisor language.
• LinkedIn headline mirrors resume priorities and is searchable.
• One-page KPI dashboard and 30–60s video ready to share.
• DOCX and PDF versions prepared for ATS and human review.

Final notes on tone and storytelling

Your resume and LinkedIn should tell the same story in two tones: concise, metric-first for the resume; slightly warmer and people-focused on LinkedIn. Always lead with impact: how many people you led, how much revenue you generated, how processes you implemented saved time or increased production.

Takeaways

• Prioritize measurable results (units, GCI, retention).
• Show leadership at scale—recruiting, onboarding, P&L are differentiators.
• Align keywords with franchisor language and tech stacks.
• Use LinkedIn as your narrative platform — short video + featured proof accelerate recruiter interest.
• Prepare targeted resumes for each franchisor using AI to speed personalization, but keep the facts consistent.

Call to action

Ready to convert your broker profile into a franchise-ready application? Download our editable REMAX and Century 21 resume & LinkedIn templates, or book a 30-minute resume review with a careers editor who specializes in franchise transitions. Make your first impression count — start today.

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